About A&E

A&E is a full service Marketing, Advertising and Web Design Firm established to help small to medium size business owners succeed. Our mission is to serve our clients–big or small–with the same passion, integrity, loyalty and effectiveness as possible.


Aida Alarcón-Guzman

Owner | UI/UX Designer | Full Stack Web Developer

Photo of Aida Alarcon-GuzmanAida has 30+ years of web development and marketing expertise. She takes great pride in making sure her client’s vision becomes a reality.  She has developed well over 300+ client sites, as well as created and managed many of their social media and PPC accounts. She has advanced expertise in various CMS platforms, WordPress, E-commerce Solutions, HTML5, SQL, PHP, SEO, and Machine Learning – AI programming.

Prior to founding A&E, Aida worked at a NYC advertising agency with clients such as Madison Square Garden, Bloomberg, The New York Mets, and Toshiba. Working with these firms gave her a jump start on design strategies and insights into what makes design responsive to the masses.

Aida currently lives and works in both Florida and New Jersey, and sits on the Board of Directors of the Warwick Valley Humane Society. She has two cats, Valkyrie and Thor, and a Havanese dog named Luna.