For newly-established Facebook pages, the primary focus should be attracting new followers (likes) and spreading the word about your product or service. There is a simple to follow social media marketing plan for getting Facebook "likes" fast and easy, and knowing this plan can help increase "likes" rapidly.
Facebook pages are nothing without the "likes", and getting them on a brand new page must be done quickly in order to spread the buzz about your product or service. If you've ever created a Facebook page, you know that getting people to "like" your page goes beyond just inviting people you already know because they may not be your perfect target market.
Real Facebook page success happens when you reach thousands of targeted people and do it quickly. But how is it done?
Here is part of a good social media marketing plan you may want to implement:
Get Noticed with Keywords: Changes in Facebook fan pages allow you to maximize your online exposure with the use of keywords. By adding to your fan page specific words or phrases related to your business, using them in your URL and including them in your public postings and status updates, you can increase the likelihood of your Facebook fan page coming up as a search result on Google.
The beauty of key words is that you are more likely to find people who share your passions and interests for a particular field, or attract shoppers searching for the exact product you sell. Once they find you on Facebook and click ?Like,? you?ve got yourself a new fan and a potential new customer.
Reach Out with SEO: Search Engine Optimization, or SEO, is a proven strategy for increasing exposure of a website or brand name. Effective SEO helps search engines find your articles, blog postings, and can be used to attract people to your Facebook page as well.
By creating timely and relevant articles or blog postings with popular search phrases included in the title and throughout the text, you increase the chances of Google targeting your site or article in search results. Simply link readers back to your Facebook page with a ?Like? button and the odds are in your favor that they will click ?Like? and become a long-term fan. The trick here is to get the web site visitor to "like" your page without losing them to facebook. Therefore, it's very important to keep the visitor on your blog or web site by using the appropriate facebook app.
With SEO, it is important to make your articles engaging and informative; packing your text with targeted, appropriate keywords and phrases may initially capture search engine attention, but supplying well-written and attractive articles or blogs will make readers want to know more about you and your product or service.
Make the Most of Photos: Using photos to promote your page and reach out to prospective Facebook subscribers is inexpensive and highly effective. One means of using photos to get Facebook subscribers is to take a photo related to your Facebook page or business and tag the friends of your current fans. Considering that most people on Facebook have nearly 150 friends, you can quickly reach a large number of people in no time at all. Those friends of your fans will receive a message that they have been tagged in a photo. In nearly every case, they will be curious to see the picture and be led right to your page. It?s simple, but it really works!
You can also ask your Facebook fans to take photos of themselves using and enjoying your product and offer a discount or special prize or promotion for those who post them on your Wall. Go ahead and tag their friends in the photos to invite them over to your fan page and see what happens!
Exchange Links with Successful Sites: Find a website that attracts the kinds of fans you want for your page. Contact the page administrator and offer a mutually beneficial link agreement, in which you promote their site on your website or fan page, and they will do the same for you.
Entice Them to Click ?Like?: If some of your page material is protected and accessible only to those who click the ?Like? button, it?s a great way to generate some excitement and encourage people to "like" your page. An effective way to do this is with coupons, giveaways and special promotions advertised on a customized landing page for first-time visitors to your page. If you can create enough interest and intrigue, you?re sure to collect new fans who are excited to learn more about what you have to offer.
Creating a Facebook fan base in a short period of time is very possible. Even for people with limited budgets and limited marketing skills, it is entirely possible to spread the word about a new Facebook page without being a computer expert or knowing thousands of people. Facebook pages grow in popularity when you follow a simple social media marketing plan.
Regardless of how you choose to reach out to prospective fans, make sure that they are targeted as your best prospective customers. Post regularly, keep information current and timely and you will keep your new fans eager for more.
On December 7th, 2013 we will be holding a live workshop where you will discover the best social media marketing strategies you can use to promote your business using facebook.
Get more information at http://aeadvertising.com/socialmediamarketing
You can register at http://aeadvertising.com/workshopregistration
Looking forward to having you there.